Use Cases

Our ability to use AI in Marketing is almost as vast as our imaginations will allow us to conceive ideas.

Third Foundation specialises in helping modern marketers turn their organisation’s data into its most important asset using AI. Here we will explore just some of the more common uses.

Segmentation

Using AI to power advanced understanding of your customers and their behaviours to increase relevance and drive loyalty

Clear visibility of the most optimal customer base, gives modern marketers the ability to rapidly adapt and respond to maximise every opportunity.

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AI-powered segmentation defines audience types and actively reallocates them in real-time based on their behaviours.

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Achieve absolute clarity on the most profitable customer profile and develop a marketing response that seeks to find and retain more of them.

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Maintain a strong market position to capitalise on the current market challenges through increased relevance in the moments that matter.

Forecasting

Using AI to power advanced forecasting that is not only accurate but actionable

AI can do the heavy lifting by ensuring the data being utilised in your forecasts is convenient and comprehensive from the outset.

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AI-powered real time data efficiently drawn from multiple interlinked sources enables an organisation to think beyond typical forecasting criteria.

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AI provides assumption-free insights that allow modern marketers to make informed projections that facilitate advanced strategic planning.

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AI-driven forecasting allows modern marketers to efficiently meet organisational demands without draining human intelligence resources.

Marketing Automation

Using AI to power advanced marketing automation customer journeys that rapidly respond to changing customer behaviours

AI has the capability to solve this challenge by intelligently automating your customer journeys.

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AI enables you to switch and adapt your marketing automation campaigns, and in turn win in the most brief window of purchase opportunity, without draining your human intelligence resources.

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Integrating AI-powered real time data from multiple sources, both internal and external, into your marketing automation platform allows customer journeys to be informed and continually optimised by data-driven decision making.

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Modern marketers can ensure campaigns remain hyper relevant and super targeted at recipient level on an ongoing basis.

Measurability

Using AI to inform real time marketing investment decisions that drive performance

AI empowers modern marketers to make informed real time decisions about where and when to place marketing investment for optimal ROI.

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AI provides modern marketers with unfettered multi-source data sets designed to meet the specific demands of campaign reporting.

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AI-powered data sets avoid the legacy assumptions and long-accepted data blindspots that are prevalent in many organisations.

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AI-driven insights give modern marketers the confidence to make campaign decisions based on knowledge of outcome.

Report Automation and Dashboarding

Using AI to make performance measurement easier, faster and more effective

AI empowers modern marketers with report automation and dashboarding, making real time data easily accessible and ready to be utilised.

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AI analyses and presents performance data in clear, easily-digested dashboards.

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AI-powered data sets avoid legacy assumptions, providing true clarity about performance.

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AI removes human-error from reporting and generates actionable insights at pace.

Recency Frequency Monetary (RFM) Modelling

Using AI to power advanced forecasting that is not only accurate but actionable

AI allows modern marketers to locate their most valuable customers and proactively target them for increased ROI.

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AI-powered segmentation categorises audiences based on their value and actively reallocates them in real-time based on their buying behaviours.

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AI enables personalised interactions to optimise conversion rates and improve the overall performance of your campaigns.

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AI automates spend allocation to ensure every penny produces the greatest ROI possible.

Customer Lifetime Value (CLV) Modelling

Using AI to forecast and optimise marketing performance

AI allows modern marketers to model Customer Lifetime Value with extreme accuracy and make smarter strategic decisions.

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AI-powered data sets avoid the legacy assumptions and long-accepted data blindspots that are prevalent in many organisations.

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AI achieves absolute clarity about the expected behaviour of specific customers to provide a clear roadmap of expected long-term revenue.

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AI-driven insights give modern marketers the confidence to make campaign decisions based on knowledge of outcome.

Acquisition

Using AI to generate better leads and convert more of them into loyal customers

AI empowers modern marketers with a more granular view of their market to more effectively target, generate and convert customers.

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AI-powered segmentation defines audience types and provides absolute clarity about which profiles are the most valuable and likely to convert.

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AI enables personalised interactions to optimise conversion rates and improve the overall performance of your campaigns.

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AI provides assumption-free insights that help marketers plan for long term acquisition strategies and make better use of their resources.

Customer Experience

Using AI to create more engaging experiences throughout the entire customer journey

AI allows modern marketers to enrich every moment of the customer journey to provide more engaging, personalised experiences.

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AI-powered segmentation defines audience types and provides total clarity about the wants and needs of individual customers.

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AI enables personalised interactions at every step of the journey, creating richer, more compelling experiences.

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AI maps every customer journey and continually finds ways to make more efficient use of resources.

Loyalty and Retention

Using AI to win and retain customer loyalty

AI helps modern marketers create more relevant campaigns that earn loyalty, retain custom and grow revenue.

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AI-powered segmentation reorganises based on real-time behaviour to understand how customers’ preferences are changing.

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AI enables marketers to respond to real-time customer needs and provide meaningful, personalised interactions that win trust.

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AI-driven automation ensures customers receive relevant communications when they matter most.

Financial Services

Using AI to drive growth and improve performance in financial services marketing

AI helps modern marketers working in financial services to benefit from volatility and do more with less.

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AI allows modern marketers to respond in real time to market shifts and adjust spend accordingly.

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AI-powered data sets avoid the legacy assumptions and long-accepted data blindspots that are prevalent in many organisations.

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AI-driven forecasting allows modern marketers to efficiently meet organisational demands without draining human intelligence resources.

Retail

Using AI to help retail brands improve customer experience, build loyalty and increase revenue

AI empowers modern marketers to make informed real time decisions about where and when to place marketing investment for optimal ROI.

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AI provides modern marketers with unfettered multi-source data sets designed to meet the specific demands of campaign reporting.

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AI-powered data sets avoid the legacy assumptions and long-accepted data blindspots that are prevalent in many organisations.

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AI-driven insights give modern marketers the confidence to make campaign decisions based on knowledge of outcome.

Travel

Using AI to help modern travel marketers do more with less

AI helps modern marketers navigate uncertainty and enhance the quality and value of their data.

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AI-powered data sets are free of legacy assumptions and blind spots, making every piece of information generated more accurate and actionable.

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AI allows modern marketers to make use of real time data and target individual customers to improve customer experience and conversions.

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AI can automate travel marketing to make fewer resources go much further, producing exceptional ROI.

Charities

Using AI to help modern charity marketers do more with less

AI helps modern charity marketers leverage better quality data and target their campaigns at exactly the right people.

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AI-powered real time data efficiently drawn from multiple interlinked sources facilitates a more detailed and accurate understanding of your marketing spend.

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AI enables more fluid and effective marketing automation to produce better results quicker and for less money.

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AI-driven insights and forecasting give charities clarity about their long-term strategic options.

It's time to think differently.

To think disruptively.

To think decisively.

If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.

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