Acquisition

Using AI to generate better leads and convert more of them into loyal customers

The AI Challenge

In the current economic climate, profitably growing your customer base is harder than ever.

Modern marketers are under increasing pressure to provide sales with highly qualified leads at pace and scale.

But with fewer resources and greater competition, traditional acquisition methods can fall short in providing the results businesses demand.

The AI Solution

AI empowers modern marketers with a more granular view of their market to more effectively target, generate and convert customers.

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AI-powered segmentation defines audience types and provides absolute clarity about which profiles are the most valuable and likely to convert.

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AI enables personalised interactions to optimise conversion rates and improve the overall performance of your campaigns.

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AI provides assumption-free insights that help marketers plan for long term acquisition strategies and make better use of their resources.

The AI3 Approach

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AI Ready

Collect clean, actionable data on your market to understand the needs and wants of your audience.

Integrate these data sources to enable rapid responses to leads at every level of the funnel.

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AI Operational

Identify and model buyer signals at recipient level based on real time intent and behaviours.

Leverage personalised interactions to drive higher conversion rates and increase the value of every acquisition.

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AI Active

Drive continual growth in both conversions and overall revenue by automating and enriching your acquisition marketing.

Implement smart forecasting to manage spend over time and develop a bullet-proof long-term acquisition strategy.

The Acquisition ROI

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More granular view of customers

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Improved lead generation

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Increased conversion rate

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Reduce acquisition costs

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Better resource allocation

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Reduced customer churn

It's time to think differently.

To think disruptively.

To think decisively.

If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.

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