Using AI to help modern charity marketers do more with less
The AI Challenge
Charities often have extremely strict budgets and pressing targets to meet.
Modern marketers are expected to make these limited resources go further and further, all the while providing clear accountability.
Inaccurate, filtered or slow campaign reporting leaves unanswered questions. With poor quality legacy data and limited technological means, this is often impossible, resulting in missed targets and a great deal of waste.
The AI Solution
AI helps modern charity marketers leverage better quality data and target their campaigns at exactly the right people.
AI-powered real time data efficiently drawn from multiple interlinked sources facilitates a more detailed and accurate understanding of your marketing spend.
AI enables more fluid and effective marketing automation to produce better results quicker and for less money.
AI-driven insights and forecasting give charities clarity about their long-term strategic options.
The AI3 Approach
Collect clean, actionable data that is totally free of legacy assumptions and blind spots.
Integrate these data sources to achieve total clarity about your audience and marketing efficiency.
Develop sophisticated customer segments to understand and target them in real time.
Leverage personalised interactions to deploy more persuasive messaging at exactly the right moments.
Drive continual growth in both conversions and overall donations by automating and enriching your marketing.
Achieve lasting cultural change based on more efficient, effective marketing to become a leading light in the sector.
The Charities ROI
More efficient use of resources
Greater accountability for marketing spend
Better targeting and conversions
Strategic planning with more certainty and confidence
Improved brand reputation and sentiment
It's time to think differently.
To think disruptively.
To think decisively.
If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.