CLV Modelling

Customer Lifetime Value (CLV) Modelling

Using AI to forecast and optimise marketing performance

The AI Challenge

In the current economic climate marketers need a clear roadmap for their future performance

Making long-term strategic decisions requires clarity about future revenue and how it relates to marketing spend.

But gaining a trustworthy projection of Customer Lifetime Value is beyond most modern marketers’ existing technical capabilities.

The AI Solution

AI allows modern marketers to model Customer Lifetime Value with extreme accuracy and make smarter strategic decisions.

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AI-powered data sets avoid the legacy assumptions and long-accepted data blindspots that are prevalent in many organisations.

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AI achieves absolute clarity about the expected behaviour of specific customers to provide a clear roadmap of expected long-term revenue.

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AI-driven insights give modern marketers the confidence to make campaign decisions based on knowledge of outcome.

The AI3 Approach

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AI Ready

Integrate siloed data sources to form an interlinked architecture that provides enhanced visibility of the entire customer journey.

Develop an always-on Single Customer View (SCV) where individual customers’ behaviour is tracked and analysed across every conceivable touch point.

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AI Operational

Identify and model buyer signals at recipient level based on real time intent and behaviours.

Build sophisticated and unique real time modelling that allows you to understand how your audiences are engaging with your campaigns.

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AI Active

Accurately compare Customer Acquisition Cost (CAC) with Customer Lifetime Value (CLV) to make better decisions and maximise ROI.

Automate marketing campaigns to target, convert and retain the most valuable customers possible.

The CLV Modelling ROI

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Understand which customers are most valuable

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Measure the effectiveness of every campaign

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Develop long-term strategic insights

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Improve resource allocation to increase ROI

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Enhanced revenue and performance forecasting

It's time to think differently.

To think disruptively.

To think decisively.

If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.

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