Using AI to forecast and optimise marketing performance
Customer Lifetime Value (CLV) Modelling
The AI Challenge
In the current economic climate marketers need a clear roadmap for their future performance
Making long-term strategic decisions requires clarity about future revenue and how it relates to marketing spend.
But gaining a trustworthy projection of Customer Lifetime Value is beyond most modern marketers’ existing technical capabilities.
The AI Solution
AI allows modern marketers to model Customer Lifetime Value with extreme accuracy and make smarter strategic decisions.
AI-powered data sets avoid the legacy assumptions and long-accepted data blindspots that are prevalent in many organisations.
AI achieves absolute clarity about the expected behaviour of specific customers to provide a clear roadmap of expected long-term revenue.
AI-driven insights give modern marketers the confidence to make campaign decisions based on knowledge of outcome.
The AI3 Approach
Integrate siloed data sources to form an interlinked architecture that provides enhanced visibility of the entire customer journey.
Develop an always-on Single Customer View (SCV) where individual customers’ behaviour is tracked and analysed across every conceivable touch point.
Identify and model buyer signals at recipient level based on real time intent and behaviours.
Build sophisticated and unique real time modelling that allows you to understand how your audiences are engaging with your campaigns.
Accurately compare Customer Acquisition Cost (CAC) with Customer Lifetime Value (CLV) to make better decisions and maximise ROI.
Automate marketing campaigns to target, convert and retain the most valuable customers possible.
The CLV Modelling ROI
Understand which customers are most valuable
Measure the effectiveness of every campaign
Develop long-term strategic insights
Improve resource allocation to increase ROI
Enhanced revenue and performance forecasting
It's time to think differently.
To think disruptively.
To think decisively.
If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.