Using AI to power advanced marketing automation customer journeys that rapidly respond to changing customer behaviours
The AI Challenge
In the current economic climate customer behaviours are changing and evolving on a rapid basis.
Marketing automation customer journeys must be reviewed and renewed to remain relevant. The ability to switch quickly and effectively is vital.
The great irony of marketing automation is that it’s still largely manual requiring an abundance of skilled and experienced marketing resources.
The AI Solution
AI has the capability to solve this challenge by intelligently automating your customer journeys.
AI enables you to switch and adapt your marketing automation campaigns, and in turn win in the most brief window of purchase opportunity, without draining your human intelligence resources.
Integrating AI-powered real time data from multiple sources, both internal and external, into your marketing automation platform allows customer journeys to be informed and continually optimised by data-driven decision making.
Modern marketers can ensure campaigns remain hyper relevant and super targeted at recipient level on an ongoing basis.
The AI3 Approach
Identify and organise the most important first party and third party data to exclusively suit your marketing automation needs and goals.
Integrate data sources as a direct feed to your marketing automation platform.
Identify and model buyer signals at recipient level based on real time intent and behaviours.
Model and predict winning customer attributes, conversion rates and customer churn using recipient level customer history and lookalike data.
Integrate buyer signifier modeling to validate the buyer stage at recipient level and in real time.
Implement data-driven decisioning to serve highly targeted product offers and recommendations at recipient level.
The Marketing Automation ROI
Improved campaign targeting
Enhanced customer experience
Increased conversion rate
Increased revenue from customers
Reduced customer churn
It's time to think differently.
To think disruptively.
To think decisively.
If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.