RFM Modelling

Recency Frequency Monetary (RFM) Modelling

Using AI to locate your best, most valuable customers

The AI Challenge

Consumers are increasingly empowered and mapping their behaviour is a challenge for all modern marketers

With limited resources and increasing competition, modelling the buying behaviour of an audience is vital to improve the efficiency of marketing spend.

Traditional methods are not nearly responsive enough, as complex behavioural shifts occur far too fast for legacy systems to keep up.

The AI Solution

AI allows modern marketers to locate their most valuable customers and proactively target them for increased ROI.


AI-powered segmentation categorises audiences based on their value and actively reallocates them in real-time based on their buying behaviours.


AI enables personalised interactions to optimise conversion rates and improve the overall performance of your campaigns.


AI automates spend allocation to ensure every penny produces the greatest ROI possible.

The AI3 Approach

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AI Ready

Develop an always-on SCV where customers are understood at every conceivable touch point producing real-time, actionable audiences.

Segment these audiences into value brackets based on the recency, frequency and value of their spend.

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AI Operational

Identify and model buyer signals at recipient level based on real time intent and behaviours.

Deploy personalised messaging to your most valuable customers to increase overall revenue and conversions.

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AI Active

Fully automate RFM modelling to achieve a real time view of every customer’s value to the business.

Proactively segment and allocate spend based on the value of individual customers with little to zero human interaction.

The RFM Modelling ROI

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Understand the behaviour and value of your customers

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Segment customers based on expected value and propensity to spend

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Respond dynamically to changing customer behaviours

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Eliminate marketing inefficiencies and wastage

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Manage spend allocation to maximise ROI

It's time to think differently.

To think disruptively.

To think decisively.

If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.

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