Using AI to help modern travel marketers do more with less
The AI Challenge
With the industry under serious threat, modern travel marketers need access to a whole new level of efficiency.
Data generated by travel businesses is often extremely thin and unreliable, creating extremely inefficient marketing.
Modern travel marketers need ways to combat increasingly tight budgets by making smarter strategic decisions.
The AI Solution
AI helps modern marketers navigate uncertainty and enhance the quality and value of their data.
AI-powered data sets are free of legacy assumptions and blind spots, making every piece of information generated more accurate and actionable.
AI allows modern marketers to make use of real time data and target individual customers to improve customer experience and conversions.
AI can automate travel marketing to make fewer resources go much further, producing exceptional ROI.
The AI3 Approach
Identify and organise the most important first and third party data needed to achieve real clarity about your customer journeys.
Develop an always-on Single Customer View where customers are understood at every conceivable touch point producing real-time, actionable audiences.
Use rich data to predict customer behaviour and manage marketing spend accordingly.
Leverage personalisation to optimise the timing and content of your messaging, driving far higher conversion rates.
Fully automate travel marketing to respond to changes in customer behaviour, market volatility and business needs.
Deliver cultural change within your organisation to become a leading light in travel marketing.
The Travel ROI
More trustworthy, actionable data
More efficient advertising spend
More accurate targeting and personalisation
More engaging customer experience
More accountability for ROI
It's time to think differently.
To think disruptively.
To think decisively.
If you're interested in discovering more about how the world's finest Machine Learning and AI is transforming modern marketing, get in touch.